RingCentral for Retail
Curate effortless customer and staff experiences
Give great customer service in retail, restaurants, and hotels with our smart communications, support, and Agentic Voice AI tools.
3 hours saved per agent/week using RingCentral's Zendesk integration at LUSH.
Trusted by over 600,000 organizations
See RingCentral’s Agentic Voice AI platform in action
Why the world’s leading retailers choose RingCentral
Automate conversations
Never miss a customer call with AI Receptionist (AIR). It frees up store staff by answering questions, routing to the right department, capturing leads, and sending follow-up texts.
Give agents live guidance
Offer personalized service with AI Virtual Assistant (AVA), which coaches your team during live chats and suggests the best answers on the spot.
Connect must-have tools
Add your favorite retail apps like Salesforce, HubSpot, Zoho, ServiceNow and more to RingCentral.
Refine the buying experience
Streamline conversations across channels with an omnichannel contact center that helps you give every customer better service.
Serving retail organizations of all sizes
Create effortless virtual and in-store experiences
Upgrade the way you work
Improve productivity, connect your devices, and enjoy reliable service with top security, app integrations, and tools that grow with your business.
Offer an easier way to shop
Create a personalized 24/7 shopping experience with AI agents and tools that improve service, highlight trends, and adapt to seasonal demands.
Simplify in-store operations
Strengthen teamwork and productivity with tools for voice, text, email, and 20+ digital channels—all in one platform.
Reduce overhead costs
Save money with AI tools and easy updates that help you staff smarter, optimize operations, and cut IT costs.
Stay connected from storefront to HQ
Bring your shoppers and store associates together in one secure Agentic Voice AI platform.
Enhance customer and employee engagement
Provide seamless omnichannel shopping experiences
Streamline inventory and order management
Support customer service with real-time communication tools
Since moving to Contact Center, our agents resolve issues faster thanks to RingCentral’s skill-based routing, which sends inquiries to the right people on the first try.
Elevate the
dining experience
Speed up order-taking and payment
Improve customer engagement with personalized offers
Increase efficiency of curbside pickup and delivery services
RingCentral Contact Center gives us the tools to run smoothly, boost agent productivity, and improve the customer experience.
Improve guest satisfaction and operational efficiency
Simplify reservation and check-in processes
Optimize team scheduling and store management
Give guests what they need, from booking to checkout
By eliminating hardware costs, improving efficiency, and ending carrier fees, RingCentral saves us money while giving us so much more.
Drive product innovation and brand loyalty
Create more targeted messaging
Track stock and deliveries more easily
Spot new product trends from customer chats
Thanks to RingCentral, now we operate like one unified team where everyone is on this wonderful cloud platform and can connect from anywhere, from any device.
AI features that retailers love
Run a smoother operation with Agentic Voice AI tools that automate routine tasks while personalizing every customer's visit.
Answers shoppers instantly
Build AI agents with preset templates to manage any shopper request from tracking orders to checking stock—even when stores are closed.
Guide your team with live AI
Help your staff handle questions and issues faster with smart, suggested answers as the conversation is happening.
Understand your store better
Use AI insights, easy scheduling, and live team coaching to boost CSAT scores and give customers a better experience.
Stay focused on calls
Let AI take down key details on calls, transcribe in real-time, and send you the notes automatically.
Keep customer data private and secure
Adhere to security and regulatory compliance with cloud solutions that address the needs of Risk and IT.
Frequently asked questions
RingCentral isn’t a single point product. It’s a unified, omnichannel platform built to help retail companies of all sizes engage customers. RingEX is the foundation: cloud voice, video, and team messaging for every employee, replacing the on-premises PBX (private branch exchange) boxes traditionally installed store by store. On top of that, the Customer Engagement Bundle (CEB) adds shared SMS (short message service) inboxes and call queues for staff who talk to customers but aren’t part of a formal contact center. For retailers running dedicated customer service operations, RingCX is a full AI-first omnichannel contact center that manages voice and over 20 digital channels in one agent workspace, built on the same underlying platform as RingEX rather than bolted on as a separate system.
An AI layer including AIR (AI Receptionist), AVA (AI Virtual Assistant), and ACE (AI Conversation Expert, RingCentral’s conversation intelligence and coaching product) runs across all of it. That means the same AI solutions can support a single-site boutique using CEB and a national chain running a full RingCX contact center, all managed from one admin console instead of visiting each location.
Yes, RingCentral AI Receptionist (AIR) answers calls and texts around the clock, handling tasks like appointment booking, order status, and store hours without a rigid phone tree. AI Representative (AIR Pro) goes further with agentic capabilities that complete tasks like order lookups and returns, while ACE provides coaching and post-call summaries for any human follow-up. Even retailers that aren’t yet on RingEX can add 24/7 AI call handling on top of their current phone system with AIR.
RingCentral manages all locations under a single account while giving each store control over its own hours, caller ID, and routing. Most stores run on RingEX or the Customer Engagement Bundle (CEB), while corporate support teams can run RingCX on the same account, number plan, and reporting layer.
Store associates use one app for calls, Push-to-talk (PTT), and team messaging, eliminating the need for separate radios and devices. AI Receptionist handles routine calls and texts so associates spend more time on the floor, while RingCX can route overflow volume to store staff during peak periods without requiring full agent licenses.
No, migrations are staged store by store, and hybrid options let you run legacy and cloud systems in parallel until you're ready to cut over. The platform maintains a 99.999% availability track record (about 78 seconds of downtime per quarter), with cutovers scheduled around your store calendar.
Yes—because RingEX, CEB, RingCX, and AIR run on shared cloud infrastructure, capacity is not capped the way it is with legacy on-premises hardware or fixed trunk lines. AIR absorbs call and text surges without adding headcount, and RingCX's skills-based routing can flex contact center capacity up for a seasonal push and back down afterward with no new hardware required.
RingCX connects to more than 20 digital channels including SMS, WhatsApp, Apple Messages for Business, Facebook Messenger, Instagram Direct, and in-app web and mobile chat, all in one agent workspace alongside voice. CEB offers a lighter version for store-level staff, unifying voice and SMS in a shared inbox so all customer messages land in one place.
Not necessarily. Push to Talk in the RingCentral app gives store teams instant, walkie-talkie-style team channels on the same device they already use for calls and messaging, which is enough for many retailers to retire separate radios and pagers outright.
For overhead paging and intercom systems, you don’t have to rip out existing speakers. RingCentral works with SIP (Session Initiation Protocol)-based paging adapters from partners like Algo, CyberData, and Valcom that bridge analog and legacy paging hardware into the RingCentral system, so announcements can be triggered from a RingCentral phone or app while the physical paging equipment that’s already installed in-store stays in place.
RingCentral connects to more than 500 pre-built integrations, including Salesforce and NetSuite, through the RingCentral App Gallery, automatically logging calls and surfacing customer records. RingCX adds contact-center-specific integrations so agents and store staff always share the same customer, order, and conversation history. These integrations also enable powerful retail workflows, including SMS order notifications, Buy online, pick up in store (BOPIS) and “where is my order” (WISMO) using AIR Pro and RingCentral communications APIs.
Switch your retail teams to RingCentral today
Join over 600,000 businesses worldwide that use RingCentral to stay connected.
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